Instruction
1. What is the purpose of environmental scanning? Give an example.
2. How should Ford Motor Company market differently to Millennials, Generation X, and baby boomers?
Please note, I am not looking for 1 full page of text to answer each question, however, show some thought and develop at least a full paragraph. Answers to the questions with 1-3 sentences and without complete thought will lose points.
Author your answers in Word and upload as a Word document or RTF. Late assignments will not be accepted unless prior arrangements have been made.