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Innovation mgmt. Attached is chapter notes and lecture notes required. Read the case on pages 89-92 of your book: From SixDegrees.com to Facebook: The Rise of Social Networking Sites. Then, address the questions below.

Date Posted: 15/02/2019
Category: Business
Due Date: 15/02/2019
Instruction
Read the case on pages 89-92 of your book: From SixDegrees.com to Facebook: The Rise of Social Networking Sites. Then, address the questions below. Why did the first social networking sites fail? Is there anything they could have done to survive? What factors made MySpace more successful than Friendster and SixDegrees.com? What factors enabled Facebook to overtake MySpace? Are there significant switching costs that lock users into a particular social networking site? Google+ benefited from all the Google gmail users in the world. Why is Google shutting down Google+? What features did it have that competed with Twitter and Instagram? You may look for content on the Internet for these questions. Some people believe that Facebook is dead or dying. Do you currently use Facebook? Would you agree? Why do people use social media tools like Twitter, Instagram, Tumblr, LinkedIn, Pinterest or Snapchat? What makes those tools special? Are there new tools emerging? What is the innovation in these tools? Responses should be uploaded as a word document or PDF, single spaced, and at least 2-3 pages. Please use a question and answer format. Professional writing, full sentences (no bullet points), and proper grammar, punctuation, capitalization, etc. are required.
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