Instruction
BAILEY’S FUDGE CASE ANALYSIS
REPORT OUTLINE AND GUIDELINES
Read Bailey's Fudge case (attached to this course module) carefully and develop a SWOT analysis for Bailey’s (i.e., Identify 4 -5 each of the following: internal strengths, internal weaknesses/vulnerabilities, external market threats, and potential market opportunities. Set this up in a 2x2 matrix and then provide a brief narrative (2 pages).
Per the options presented in the case, choose what you feel is the best option from each of the following: (a. Wal-Mart only sales; b. Wal-Mart seasonal, Bailey’s retail year round; c. dual-branding; d. Wal-Mart outside local area, maintain Bailey’s retail in local market or e. some combination of the above that you describe in detail) and provide a rationale for that option based on your SWOT analysis (2 pages).
Describe any recommended supplemental strategic elements (such as on-line sales, sub-contracting some or all of the production, etc.) (1/2 – 1 page).
Provide a brief marketing plan for Bailey’s to support your recommended strategy. Be sure to identify target markets, pricing strategy, distribution system, and promotional strategy (i.e, advertising, packaging, PR, personal selling, direct marketing) (2 pages).
Briefly describe potential limitations to your recommendations (1 page).
Conclusion (1/2 page)
----- Modified Instruction (03/07/2019 23:38:07) -----
BAILEY’S FUDGE CASE ANALYSIS
REPORT OUTLINE AND GUIDELINES
Read Bailey's Fudge case (attached to this course module) carefully and develop a SWOT analysis for Bailey’s (i.e., Identify 4 -5 each of the following: internal strengths, internal weaknesses/vulnerabilities, external market threats, and potential market opportunities. Set this up in a 2x2 matrix and then provide a brief narrative (2 pages)
Per the options presented in the case, choose what you feel is the best option from each of the following: (a. Wal-Mart only sales; b. Wal-Mart seasonal, Bailey’s retail year round; c. dual-branding; d. Wal-Mart outside local area, maintain Bailey’s retail in local market or e. some combination of the above that you describe in detail) and provide a rationale for that option based on your SWOT analysis (2 pages).
Describe any recommended supplemental strategic elements (such as on-line sales, sub-contracting some or all of the production, etc.) (1/2 – 1 page).
Provide a brief marketing plan for Bailey’s to support your recommended strategy. Be sure to identify target markets, pricing strategy, distribution system, and promotional strategy (i.e, advertising, packaging, PR, personal selling, direct marketing) (2 pages).
Briefly describe potential limitations to your recommendations (1 page).
Conclusion (1/2 page)