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Choose a company within Saudi Arabia and assess its readiness to internationalize. Do not utilize companies that already have an international presence, though can currently have a regional presence. Explain the methods you would use to estimate industry market potential as well as any data sources you might use for sampling.

Date Posted: 17/03/2019
Category: Business
Due Date: 20/03/2019
Instruction
Your well-written paper should meet the following requirements: • 7 pages in length • 11 references • Contain (introduction, body, conclusion) • Support your analysis by referencing and citing at least three scholarly sources in addition to embedding course material concepts and principles. • Use APA style guidelines, citing references as appropriate. Required Chapters 11 & 12 in International Business: The New Realities https://www.worldcat.org/title/international-business-the-new-realities/oclc/981541270?referer=di&ht=edition Recommended • Kelley, N. (2015). 7 traits of companies on the fast track to international growth. Harvard Business Review. Retrieved from https://hbr.org/2015/03/7-traits-of-companies-on-the-fast-track-to-international-growth • Romelaer, P., & Beddi, H. (2015). Strategy and structure in international multi-business groups: Looking beyond global integration – local responsiveness. International Studies of Management & Organization, 45(4), 359-378.
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