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Marketing Research Case Study - *No plagiarism*

Date Posted: 04/04/2019
Category: General
Due Date: 07/04/2019
Instruction
Review the Writing Assignment Instructions under Content before writing this case. Case Study: The Focus Group: 20% of the final grade Read "The Focus Group" (attached below) and answer the following questions 1. What are Elspeth's moral obligations to Peggy? To the client? 2. What detrimental effects could result from providing Peggy's last name to the client? 3. What are some feasible alternatives Elspeth and Franklin should consider? 4. How should Elspeth and Franklin ultimately resolve this issue? Formatting Requirements Please follow the following formatting criteria: Include your name, course name and number, date, and instructor name on the front cover. Papers must be typed, double spaced (even between paragraphs), 12-point Times New Roman with margins no wider than one inch. Use page numbers Papers should be prepared in a word processing software (i.e., Microsoft Word, Open Office, or Rich text format.) Projects may not be submitted in pdf, docm, or .abw Papers should be 3-5 pages in length. Pictures, Graphs and lists will not be included in the body of the paper. If you need these to support your facts, place them at the end of your paper as an addendum, referenced in body of your paper.
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