Brand name assignment

Instructions: Visit the S.C. Johnson website at www.scjohnson.com . Click “filter by country”, top left of home page, and scroll down to United States (1) Products: List the 12 Brands of S.C. Johnson sold in the United States • On the home page, click the Brands You Trust link (blue box) • Then, click on the link for Country and click on United States • Next, look under the Product Categories listing (should be 5 - 7 product categories) • List all of the Brand Names, under each product category: (1) Air Care, (2) Home Cleaning, (3) Pest Control, (4) Home Storage, (5) Shoe Care. • Do you have any products, from the Other Companies, under All Brands? If so, list the company and the brands. (2) Survey: List all of the Brand Names of S.C. Johnson, in your home or apartment. (3) Leaders: Who was the first leader (entrepreneur) of the S.C. Johnson company, and why is the company called S.C. Johnson? And, who is the current leader (CEO) of the company? • On the home page. click the A Family Company link (red box) • Then, click on the link for About S.C. Johnson (yellow box) • Next, click on the Generations of Growth link (gold box) (4) Environmental and Social Responsibility: List 3 or more examples of environmental and social responsibility that the S.C. Johnson company practices. • Click the What Matter Most link (yellow box) • Then, click on the links for any of the following topics: Environmental Responsibility, Transparency, What’s Inside Our Products, Social Responsibility, and Living Our Purpose Requirements: (1) Typed (word processed), 12-point font size, (2) Font Type (Times New Roman or Arial) (3) Length: 2+ “full” (complete) pages … including tables (single-space with double-space between paragraphs) (use the “block” style … left-margin alignment, no indent of paragraphs) (4) Writing Quality:  Spelling (correct spelling is critically important)  Word Usage (its, it’s, there, their, they’re)  Number Usage (one – ten, 11+, 175 employees, $1.5 million in sales)  Apostrophe Usage (Wilson’s products, Starbucks’ sales)  Punctuation ( , ; . …) + Two spaces after a period (end of sentence)  Sentence Structure (less than 20 words per sentence is best)  Paragraph Structure (8-12 lines per paragraph is best) (5) Organize into 4 parts: (1) Products, (2) Survey, (3) Leaders, and (4) Environmental and Social Responsibility -2- Example: Your Name MKT 300 Daytime or Online S.C. Johnson Assignment . (1) Products: S.C. Johnson has 12 United States brands. List the Brand Names under each product category: (1) Air Care (2) Home Cleaning (3) Pest Control (4) Home Storage (5) Shoe Care. List any products from Other Companies, listed under All Brands (2) Survey: List the Brand Names of S.C. Johnson, in your home or apartment. (3) Leaders: Answer the 3 questions, (1) First leader (entrepreneur) of the S.C. Johnson Company. (2) What does the S.C. in the company name stand for? (3) Current leader (CEO) of the S.C. Johnson Company, (4) Environmental and Social Responsibility: List some of the examples of environmental and social responsibility for the S.C. Johnson Company. NOTE: You may want to write an Introduction and/or Conclusion paragraph, in order to reach 2 full pages in length. Suggested Font Sizes: Title (S.C. Johnson Internet Assignment): 16-18 point, bold & underlined, centered Categories (Products, Survey, Leaders, Environmental and Social Responsibility): 14 point, bold & underlined Body (your writing): 12 point, no bold