ALL INSTRUCTIONS ARE ATTACHED IN ONE DOCUMENT. PLEASE READ AND FOLLOW IT. QUESTIONS: 1. What grade would you give the Southwest top management team for the job it has done in crafting the company’s strategy? What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy? Is Southwest's strategy sustainable? What is it that you most like or dislike about the strategy? 2. Do you believe that Southwest's management has done a good job implementing and executing the company’s strategy that was created? Which of Southwest’s strategy execution approaches and operating practices do you believe have been most crucial in accounting for the success that Southwest has enjoyed? Are there any policies, procedures, and operating approaches at Southwest that you disapprove of or that are not working well? 3. What are the key elements of Southwest’s culture? Do you think that the corporate culture is strong? Why or why not? Do you think that Gary Kelly will have problems sustaining the culture now that Herb Kelleher, the company’s long-time spiritual leader, has departed? 4. What is the "triple bottom line"? How does this relate to ethics and corporate social responsibility? Do you view Southwest as socially responsible? Explain. In your opinion, should they do anything differently in this regard and why/why not?  5. Complete a comprehensive SWOT analysis (include specific financial ratios and information also) of Southwest as of the case date. What strategic issues and problems do Gary Kelly and Southwest executives need to address as of mid-2016?  6. Review more current news about Southwest (please describe and cite the news sources) and analyze the most recent financial  information. Which SWOT components have changed? Based on this information, what recommendations would you make to Southwest executives as the company moves forward?