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For Case Study #3, you will need to know how to write SMART objectives and understand the three types of media: Owned, Paid and Earned (will be discussed in 10.29.19 class). You are leading marketing for the launch of a new pediatric clinic/urgent care on the north side of Indianapolis. The entrepreneurs opening the clinic in a busy strip mall are appealing to an affluent and busy parent demographic who want evening and weekend options when their kids are ill or need preventative care.

Date Posted: 06/11/2019
Category: Health Care
Due Date: 07/11/2019
Instruction
Your case study to include: -Name of the clinic and why you named it that -3 SMART objectives for the clinic's marketing plan, focusing on the launch period -Three types of marketing tactics to support the launch PER CATEGORY (Owned, Paid and Earned) you would pursue and why (3 owned tactics, along with justification, three paid, etc...) -How you will evaluate success after the launch. Rubric: Name of clinic/why: 5 points SMART objective section: 15 points Tactical section: 20 points Evaluation: 10 points
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