Instruction
need SOWT and marketing strategy to mart this car to women
Our three marketing segments that we will be focusing on will be women who work, have families, and are between the age of 20-50. When you think of a person who drives a truck every single day whether it is for work or personal reasons. The person you think of is usually a male driving the truck. According to the Bureau of Labor Statistics only “6% of women drive trucks relating to work”. There is a huge potential in the market for female truck drivers as women make up 47% of the workforce according to the CDL study. A new report done by the American Trucking Association states that “truck driver shortage will be reaching 50,000 by the end of 2017”. Just through shortages there are close to 50,000 openings for truck drivers that women can take advantage of. According to the University of Manitoba, women have been marketed towards minivans or SUVs that emphasize how comfortable a SUV or minivan is. They focus on women between the ages of 25-55 who are either starting to build a family or already have a family. The Minivan was dubbed a “soccer mom car” highlighting just how convenient it is to have a minivan. A Ram truck can be marketed towards women focusing on the safety, comfortableness, and how much space the truck.