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Home › Business Help › Company: Dodge. Product: Ram Trucks. Current Targeted Mar...
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Company: Dodge. Product: Ram Trucks. Current Targeted Market: Men, workers, farmers. Potential Targeted Markets: Women. Possibly young women, mothers, retired women. one and half page only

Date Posted: 01/12/2019
Category: Business
Due Date: 02/12/2019
Instruction
need SOWT and marketing strategy to mart this car to women Our three marketing segments that we will be focusing on will be women who work, have families, and are between the age of 20-50. When you think of a person who drives a truck every single day whether it is for work or personal reasons. The person you think of is usually a male driving the truck. According to the Bureau of Labor Statistics only “6% of women drive trucks relating to work”. There is a huge potential in the market for female truck drivers as women make up 47% of the workforce according to the CDL study. A new report done by the American Trucking Association states that “truck driver shortage will be reaching 50,000 by the end of 2017”. Just through shortages there are close to 50,000 openings for truck drivers that women can take advantage of. According to the University of Manitoba, women have been marketed towards minivans or SUVs that emphasize how comfortable a SUV or minivan is. They focus on women between the ages of 25-55 who are either starting to build a family or already have a family. The Minivan was dubbed a “soccer mom car” highlighting just how convenient it is to have a minivan. A Ram truck can be marketed towards women focusing on the safety, comfortableness, and how much space the truck.
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IvyleagueGirl 6 years, 10 months ago
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  • Hi lenlee this related to my field, I can help you, attached with free Turnitin reports, Grade A++ guaranteed thank you.
    User_3482 | Dec 01, 2019, 19:24 PM
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  • I would like to help
    aggrey | Dec 01, 2019, 19:24 PM
  • I just assigned it to you
    User_24495 | Dec 01, 2019, 19:30 PM
  • Okay, I will get it done on time
    aggrey | Dec 01, 2019, 19:31 PM
  • thank you so much
    User_24495 | Dec 01, 2019, 19:32 PM
  • You're welcome
    aggrey | Dec 01, 2019, 19:33 PM
  • I have uploaded the work. Thank you
    aggrey | Dec 02, 2019, 10:32 AM
  • Please disregard the first document, I uploaded a wrong document.
    aggrey | Dec 02, 2019, 14:00 PM
  • will check it right thank thank you
    User_24495 | Dec 02, 2019, 19:01 PM
  • You're welcome
    aggrey | Dec 02, 2019, 19:02 PM
  • nut SWOT when it comes to opportunity should be how to market it to women
    User_24495 | Dec 02, 2019, 19:05 PM
  • SWOT should be focusing on women for example opportunity to market it for women
    User_24495 | Dec 02, 2019, 19:06 PM
  • SWOT should be not general should be for women '
    User_24495 | Dec 02, 2019, 19:06 PM
  • Okay, I will make the changes
    aggrey | Dec 02, 2019, 19:08 PM
  • I thought SWOT is for the company and then the marketing strategy will focus on marketing for women
    aggrey | Dec 02, 2019, 19:14 PM
  • even swot should be related to the company but more related to women like pick up what makes it more relatable to women
    User_24495 | Dec 02, 2019, 19:17 PM
  • Okay
    aggrey | Dec 02, 2019, 19:20 PM
  • I made changes. Thank you
    aggrey | Dec 03, 2019, 01:47 AM
  • thanks
    User_24495 | Dec 03, 2019, 01:50 AM
  • Welcome
    aggrey | Dec 03, 2019, 01:50 AM
  • it's good thanks again
    User_24495 | Dec 03, 2019, 01:57 AM
  • You're more than welcome. And please give me a good rating:)
    aggrey | Dec 03, 2019, 01:58 AM
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