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Using the attached Johnson Matthey case study and the concept of PEST analysis, you are required to produce a SWOT analysis of the organisation to develop a strong business strategy by addressing all favourable and unfavourable factors that the business may face in the marketplace. You must complete the following three tasks addressing all three assessment criteria. The overall word count for this assignment should not be more than 1500 words. This assignment will require independent research consulting and referencing various academic sources of information, as well as respective the organisation information in order to successfully address each task.

Date Posted: 02/02/2020
Category: Business
Due Date: 05/02/2020
Instruction
Task 1 In your SWOT, identify the internal and external factors such as, the strengths and weaknesses, opportunities and threats that impact the success and operation of the business. In addition, you are required to provide on a separate sheet a detailed explanation including the following factors and examine how such factors can affect the operation of the business making references to information in the case study (AC 1.1, AC 2.1):  Characteristics of the business that give it an advantage over others in the industry.  Characteristics that place the firm at a disadvantage relative to others.  Chances to make greater profits in the environment - External attractive factors  External elements in the environment that could cause trouble for the business Task 2 Johnson Matthey is planning to grow and expand their operation more globally. The company will need to understand the market condition in order to meet customer requirements. Analyse the market condition in relation to opportunities and threats that could impact customer behaviour/perception of the company. The factors to be considered could be based on the impact of the following:  Brand name  Image and history of the company  Competitors  Customer preferences
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