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Research is the first step in effective event planning. Before you can decide when and where to hold an event you need to understand the who and why. Each of you should conduct some market research about your organization, your competition, and your target audience before you start the planning process. Below are some areas I want you to research. Find your event scenario and provide details.

Date Posted: 12/02/2020
Category: Other
Due Date: 16/02/2020
Instruction
Ford: How can your event engage, educate, and motivate students to consider Ford for their next car purchase? Why is Ford a good fit for college students? What Ford car or truck models make sense for this demographic? What other events may be happening on campus that could help or hurt your event? Should your event be profitable? What do you want your attendees to think, feel, or do as a result of your event?
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