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THIS ASSIGNMENT HAS 2 PARTS. 1ST PART I NEED TOMORROW. 2ND PART BY THURSDAY. both parts will be in instruction. company is walmart. part 1. Review Chapter 19: Designing and Managing Integrated Marketing Communications Respond to the following prompt. Pick a brand and go to its website. Locate as many forms of communication as you can find. Using the principles from Chapter 19, conduct an informal communications audit. What did you notice? How consistent are the different communications? Provide specific examples.

Date Posted: 17/02/2020
Category: Business
Due Date: 17/02/2020
Instruction
part 1. Review Chapter 19: Designing and Managing Integrated Marketing Communications Respond to the following prompt. Pick a brand and go to its website. Locate as many forms of communication as you can find. Using the principles from Chapter 19, conduct an informal communications audit. What did you notice? How consistent are the different communications? Provide specific examples. part 2 Project: Marketing Plan - Part 4: Integrated Marketing Communications Strategy Identify the Target Audience Before you create a strategic communication plan, you need to understand the target audience. Use the target market information from the marketing strategy Set the Communications Objectives Use two or more of the marketing objectives found on page 587 of Marketing Management Write the objectives to align with the strategic marketing goals. Design the Communications Your marketing communications should include: message strategy, creative strategy, and a message source. Message strategy: What will you say? How will these messages create points-of-difference and/or points-of-parity? Creative Strategy: How will you say it? Will you use informational or transformational appeals? Message Source: Who should say it? Your sources should be rated using the following criteria: expertise, trustworthiness, and likability. Select the Communication Channels Will you use personal or nonpersonal communication channels? Describe the channels for each marketing communication. Reflection How did this assignment help prepare you for greater responsibility?
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  • yes
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  • ok great, thank you
    User_25175 | Feb 17, 2020, 05:22 AM
  • do you have the book so that i look at the chapters it requires like 19
    responsibleturtor | Feb 17, 2020, 05:23 AM
  • can it be read on internet
    responsibleturtor | Feb 17, 2020, 05:24 AM
  • hey sorry i dont have it. just asked a classmate to send pictures of chapter 19. sorry
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  • Then you upload
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  • Hello friend kindly you didn't send me the pages of chapter 9 as promised how will I now do this assignment
    responsibleturtor | Feb 17, 2020, 20:43 PM
  • hey ive just now gotten the pictures. i can send now. the first part only needs to be 250 words
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  • i think i attached it. can you view it ok?
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  • Hello friend i have uploaded the first part kindly confirm
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