Instruction
When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5
In your paper,
Under an Executive Summary heading
Summarize the rational of your plan.
Under an Environmental Analysis heading
Analyze the environmental situation of your mentor company in global arena based on Economic, Trade, Social and Cultural, Political, Legal, and Regulatory factors. Then select a country in one of these regions: Latin America, Middle East, and Africa and provide a situational analysis of that country considering the following criteria: demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing
Plan Part 1 assignment and include it in your final paper
Discuss how market research, information systems and big data will help you understand the
region better.
Under a General Strategy heading Explain your segmentation, targeting, and positioning strategy for that line of product in the new region (Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion).
Discuss your market entry strategy including export selling and sourcing activities, if any.
Under a Specific Plans and Strategies heading
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
Product and brands (Hint: Refer to Part 2 of your Week 4 Product Branding discussion)
Price
Place
Promotion with a special focus on digital media and IMC (Hint: Refer to your Week 5 Integrated
Marketing Communications assignment)
Discuss the company’s CSR and social responsiveness strategies particularly in the selected
region.
The Global Marketing Plan Part 2 Final Paper
Must be 10 to 13 double-spaced pages in length (not including title and references pages) and
formatted according to APA style
Must include a separate title page with the following: Title of paper ,Student’s name, Course
name and number, Instructor’s name, Date submitted
Must utilize academic voice.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to
end with a clear thesis statement that indicates the purpose of your paper.
Must use at least one scholarly sources in addition to the course text.
Must document any information used from sources in APA style
Must include a separate references page that is formatted according to APA style