Marketing in today's complex environment can certainly be a challenge. However, today we also have many communication tools available to assist us in reaching our customers.

For this discussion, please use the internet and find a website, social media post(s) and a mobile marketing campaign all the same company. Post a link to the website, copy the social media post and then tell us what can be learned about the organization from each of their communications? Here are some questions to help with your post. Is the company is a profit or non-profit organization? Can you tell the size of the organization? Is this an e-business? Does the website make any special considerations for global customers? Are there any ethical statements from the company on the website? Do you think this company presents a good, customer-responsive website, social media and/or mobile marketing presence? If you were a manager for this company, do you think these communication channels are a positive or negative for your company? What else might make it better? Be sure to post a link, so other class members can look at the website, social media post, and/or mobile marketing. Remember to respond to others in the class on the companies they have chosen.