Instruction
You work at an up-and-coming fashion merchandise company looking to penetrate the market and target millennials and generation z. While there is already some buzz around the clothes you make, management wants a strategic plan which will address what will happen over the next 5 years, focusing on what the company looks now as a startup of 5-10 people, how the company will grow through various marketing and management strategies, and what success looks like. Your group is a part of this startup and because of your acumen, the owner asked you to take this role up in exchange for a potential stake in the company and it’s continued growth. Budget is small, but your strategy can call for incremental investments, or investments through organic growth. You’ll be tasked with developing that plan and presenting it to a committee of stakeholders, board members, and advisors.