5 page business research paper

Instructions: Read case Visit website: Review the company’s Mission Statement, Values and Principles, etc. on the company website. Be prepared to summarize these statements in your own words—i.e., What is this company trying to accomplish? What core values drive this company’s strategic decisions? Locate academic database references: In addition to using the company website as a reference, include at least two (2) additional references. Length of Paper - The length of your total responses must be five (5) typewritten pages in addition to your cover page and reference page. Content of the Paper: Introduction Briefly state the purpose and organization of your paper. Company Overview In this section of the paper, include the following subtopics: Operating Philosophy Based on your research, how would you characterize the company’s operating philosophy? In this section, you might include a brief summary of your interpretation of the company’s mission and values. Use your own words to interpret the operating philosophy. Competitive Strategy In this section, be sure to identify which of the five competitive strategies (e.g., cost leadership, differentiation, focus/niche) the company is using. Explain the rationale for your selection. Company Performance Based on your research, how would you characterize the company’s performance—e.g., financial success? Competitive position? Quantify financial performance in your own words. Avoid copying large blocks of text and please do not include copies of financial statements. Strategic Initiative In this section of your paper, select one major strategic initiative the company has launched. Consider how this initiative contributes to the chosen competitive strategy. Ensure that the evaluation section is substantial and thoughtful. Include both details from the case and findings from your research. Use your critical thinking skills and apply what you have learned. Summary of Initiative - In your own words, summarize actions taken by the company. Evaluation of this Initiative - Explain how these actions contributed to achieving/demonstrating the strategic vision/mission/values and creating a sustainable competitive advantage.* Consider the potential/actual impact on profitability.