Exercise 1: Smartphone Please write 1-2 page answer to Exercise 1, using smartphone as the target industry. For Part I of the exercise, you can analyze the smartphone segment from 2007 on, using Apple (iPhone) as the first mover, Samsung (LG, etc.) as the second mover(s), Huawei, Lenovo, Xiaomi (and other emerging market producers) as the late movers. (One paragraph of a brief summary of the industry is enough for this part.) For Part II of the exercise, only two questions are required: Q1. Describe the competitive speed in this industry, e.g. is this a fast, standard, or slow-cycle market at the time the first mover initiated its product? (e.g. since Apple launched iPhone in 2007.) Q2. Identify a first mover, second mover, or late mover, and evaluate whether it has been successful (in terms of market share, profit, growth potential, etc.), and explain why, using the concepts from the textbook as in References #2 (Hitt Page 146-148), and/or supplementary concepts (optional) as in References #4&5. (One or two paragraphs for each question is enough.) Exercise 2: Chipotle Please write 1-2 page answer to the discussion questions for the case Chipotle. You can write one short paragraph for each question, or use bullet points. 1. What business-level strategy is Chipotle using in its main business segment? Cost leadership, differentiation, focused, or integrated? 2. Based on internal analysis, what is Chipotle’s core competency, if any? Do you think the business-level strategy identified in Q1 fits Chipotle’s core competency? 3. Based on the external analysis, how would you describe the competitive dynamics of the fast-casual segment in the restaurant industry (higher price than fast service restaurants but lower price than full-service restaurants), is it a fast-cycle, slow-cycle, or standard-cycle market? What’s the typical strategy for market leaders in such a market (think of the speed of launching new products, brand name, market share, etc.)? What about fast service and full-service segments? Do market leaders use different strategies in these segments? 4. Compare Chipotle with its major competitors (Taco Bell, Qdoba, Panera Bread, etc.), how would you describe their market commonality (in scope and in dependence/importance, customer in different age and income groups, international and domestic/US) and resource similarity (both tangible and intangible)? 5. Based on your analysis of the industry and competitors in Q3 and Q4, what do you recommend Chipotle to do to respond to the attack from its competitors, for example, when Taco Bell introduced menu items (steak burrito and burrito bowl) similar to Chipotle’s?