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The topic area selected should be one that drives business impact. For help choosing an appropriate research topic, see the Example Research Topics outlined below. To better understand the issue you are researching, you will be expected to obtain secondary data from the library, trade organizations, company documents, etc. Next, you will conduct primary research. Primary research shall might entail conducting in depth interviews with one or more segments of relevant, but reasonably accessible consumers and influencers, runnin focus groups, administering surveys, and/or developing experiments. I recommend working on this project in three phases: Phase 1:Research Proposal , you will select a Research Topic Area, conduct background research, and define/outline your research Approach/Methodology. Phase 2: Research Activity , you will conduct research, analyze the data & insights you collect, and synthesize into key findings Phase 3: Prepare/Write
Date Posted: 05/04/2021
Category: Business
Due Date: 20/04/2021
Instruction
Format: The final report should be 10-12 double-spaced pages and include the sections outlined below: Introduction (1-2 pages) Background: A statement of the marketing problem that needs to be solved Methodology: A description of the methodology used for the research Detailed Findings: Thorough analysis of both the consumer behavior issue and the findings of the research. This section may include charts/graphs if they are used appropriately. (4-5 pages) Recommendations: Prescribe marketing actions based on the analysis (4-5 pages) Appendix: This section contains information that is not essential to the essay, but supports analysis and validates your conclusions. It should contain elements such as Reference Citations (MLA format), samples of research instruments used (surveys, interview guides, etc.), charts with data analysis that were too detailed to include in the paper, etc. (pages do not count in report length)
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  • working on it
    royvance | Apr 06, 2021, 02:34 AM
  • Thank you
    User_36266 | Apr 06, 2021, 02:35 AM
  • I'm i writing the final paper? If yes, is primary data still expected? The links for topics. Can we get them in an accessible form?
    royvance | Apr 08, 2021, 13:54 PM
  • hello i am waiting for your response
    royvance | Apr 08, 2021, 17:56 PM
  • hi sorry I was at work
    User_36266 | Apr 09, 2021, 02:29 AM
  • Example Research Topics: Consumer-Generated Ideation: Innovating the Meat Department Shopping Experience Business to Business (B2B): Identifying Physicians’ Roles in Patients’ Pharmacy Selection to Refine Brand Vision and Develop Strategy Transforming a Regional Utilities Company from a Service Provider to Trusted Partner Problem Statement for Google Nest: What are the consumer barriers to to adopting Smart Home technology products? Problem Statement For Whole Foods (or any Grocery Retailer): How is technology, delivery services, and ecommerce changing the way consumers shop for and buy groceries? Building a Gym Membership Package – From the Ground Up Vodka Category Segmentation to Drive Communication and Momentum
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  • Hey yes
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  • I will work on it
    royvance | Apr 13, 2021, 04:29 AM
  • thank you
    User_36266 | Apr 13, 2021, 04:30 AM
  • Welcome
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  • Final question. I treat the assignmemt as the final report?
    royvance | Apr 13, 2021, 04:35 AM
  • yes, it is worth 50% of the grade
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  • alright
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