Instruction
Marketing Journal 200 words
Funding a start-up business using online sources.
Launching a new business or product can be expensive ($10,000 just for a patent filing, plus fees for prototype creation, building sales and distribution channel, etc.). Historically, high-potential, high-growth start-up companies sought funding from a venture capitalist or angel investor. Today, many individuals use social media or a crowdfunding site such as Kickstarter, Indiegogo, or Quirky. Explore some crowdfunding websites and explain the crowdfunding idea and discuss the the advantages and disadvantages of using a crowdfunding site versus a venture capitalist to help fund your new business. When reviewing the crowdfunding websites (e.g., Kickstarter, Indiegogo, or Quirky), do they all offer the same opportunities? (200 word minimum with appropriate references).
3 minutes video "Crazy crowdfunding: Thousands for potato salad" on youtube
https://www.youtube.com/watch?v=JRjbDN6WUdM