Review the slides and videos on marketing channels and their respective use and purpose, as well as review link below from Marketing Week on The top companies of 2015. Pick one of the companies included in the link below and reflect on the following questions: 1. Why is it important to have alignment in marketing channels and the marketing mix? 2. Describe the company (the product) and their overall marketing efforts, including marketing channels used (you will need to do additional research on the campaign to confirm and expand on channels/results). 3. What objective do you think the business is trying to achieve in their marketing efforts and their promotional mix and do you think they were successful? 4. Put yourself in the shoes of a marketer, how would you promote the product? What channels would you have used? 5. Reflect on the 4 Ps of marketing and describe the results related to this product/service and their overall marketing efforts. Respond USING marketing terminology and scholarly resources to support your post. https://www.marketingweek.com/2015/12/04/the-marketing-year-the-top-campaigns-of-2015/

Review the slides and videos on marketing channels and their respective use and purpose, as well as review link below from Marketing Week on The top companies of 2015. Pick one of the companies included in the link below and reflect on the following questions: 1. Why is it important to have alignment in marketing channels and the marketing mix? 2. Describe the company (the product) and their overall marketing efforts, including marketing channels used (you will need to do additional research on the campaign to confirm and expand on channels/results). 3. What objective do you think the business is trying to achieve in their marketing efforts and their promotional mix and do you think they were successful? 4. Put yourself in the shoes of a marketer, how would you promote the product? What channels would you have used? 5. Reflect on the 4 Ps of marketing and describe the results related to this product/service and their overall marketing efforts. Respond USING marketing terminology and scholarly resources to support your post. https://www.marketingweek.com/2015/12/04/the-marketing-year-the-top-campaigns-of-2015/