The project is to develop your own marketing plan for a product that does not exist in the current market. I came up with the product idea.. just need assistance putting together the marketing plan. The objective of the project is to present the idea as if you are actually doing the presentation in front of virtual buyers or executives. Executive Summary A summary or abstract of your marketing plan Brief statement (1-2 paragraphs in length) What your plan talks about Do it at the end, place it at the beginning Situation Analysis Describe the Internal, Customer and External factors of your organization Internal Resources/assets Customers (who are they?) External Environment (e.g., competitors, government regulations, market trend) SWOT Analysis a. internal strengths, b. internal weaknesses, c. opportunities or organizational growth, d. external threats and competitors e. SWOT matrix f. Developing competitive advantage of the company Marketing Goals and Objectives Detailed goals in 3 years Example: 1. Increasing market shares and sales 2. developing new products 3. Making profit 4. Maintain good relationship with public, etc Marketing Strategy and Marketing Mix Primary Target Market (who are they?) Product : define your products or services (position, life cycle, consumers opinion) Price : Describe the costs and profit, and rationale for the pricing What are the benefits from the product to customers Distribution /Supply Chain strategy Based on the situation analysis What main strategies you use (Online, Brick-and-Mortar, service, etc) Promotion Strategy What are the detailed methods you will apply (advertising, promotion, personal selling, or publicity) Sources of Information If you do a research with any source (publications, periodicals, or website), make sure to cite and make a list of references using the APA style. Maximum page length: 5 pages Font: 12 point Times New Roman Layout: Double spaced, 1 inch margin everywhere.

The project is to develop your own marketing plan for a product that does not exist in the current market. I came up with the product idea.. just need assistance putting together the marketing plan.

The objective of the project is to present the idea as if you are actually doing the presentation in front of virtual buyers or executives.

Executive Summary
A summary or abstract of your marketing plan
Brief statement (1-2 paragraphs in length)
What your plan talks about
Do it at the end, place it at the beginning

Situation Analysis
Describe the Internal, Customer and External factors of your organization
Internal Resources/assets
Customers (who are they?)
External Environment (e.g., competitors, government regulations, market trend)

SWOT Analysis
a. internal strengths
b. internal weaknesses
c. opportunities or organizational growth
d. external threats and competitors
e. SWOT matrix [I've completed this]
f. Developing competitive advantage of the company

Marketing Goals and Objectives
Detailed goals in 3 years
Example:
1. Increasing market shares and sales
2. developing new products
3. Making profit
4. Maintain good relationship with public, etc

Marketing Strategy and Marketing Mix
Primary Target Market (who are they?)
Product : define your products or services (position, life cycle, consumers opinion)
Price : Describe the costs and profit, and rationale for the pricing
What are the benefits from the product to customers

Distribution /Supply Chain strategy
Based on the situation analysis
What main strategies you use (Online, Brick-and-Mortar, service, etc)
Promotion Strategy
What are the detailed methods you will apply (advertising, promotion, personal selling, or publicity)

Sources of Information
If you do a research with any source (publications, periodicals, or website), make sure to cite and make a list of references using the APA style.

Maximum page length: 5 pages
Font: 12 point Times New Roman
Layout: Double spaced, 1 inch margin everywhere.