Instruction
Marketing is all about influencing the behavior of others. Considering international marketing, discuss some of the unique challenges you see in influencing the behavior of others across a wider population. What do you think should be done to market most effectively and appeal to the greatest number of people?
https://www.marketingweek.com/2010/07/01/five-strategies-for-a-successful-global-brand/
Criteria for earning points
Students will write a paper in APA format, which will include a cover page, introduction and conclusion, and a reference page. One page full page minimum, this does not include cover or reference page.
Instructions are followed; assignment fully and clearly responds to questions asked.
Demonstrates understanding of the topics involved.
Demonstrates critical thinking, personal insight, and relevance to the course topics.
Incorporates at least 3 outside resources