Instruction
Paper 1:Select a product or service. Write down a list of its characteristics/attributes. Take each characteristic and indicate what benefits it provides to a customer. How would an advertisement reflect this information? Also, which benefit or benefits do you think are most likely to differentiate it from the competition paper 2: Using the same product or service from the previous Assignment and the information from the readings, create a model of buyer behavior for the product/service. Next, create a model for an organizational buyer vs. an individual consumer.