Instruction
• EXTERNAL ANALYSIS: Analysis and evaluation of major external environmental components. This includes the General Environment, Industry Analysis and Competitor Analyses. Section should end with a clear identification of key opportunities and threats.
• INTERNAL ANALYSIS: Analysis and evaluation of the firm’s major internal resources, capabilities, and core competencies. Section should end with a clear identification of key strengths and weaknesses.
This is the company's website: http://www.protrans.com/