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2 pages (Apple entering the TV industry)

Date Posted: 17/04/2018
Category: Business
Due Date: 18/04/2018
Instruction
we are writing about Apple starting selling TVs, and there are my parts of the project: Brand Image(300 words): What will affect consumers’ perceptual systems and how? What associations will you be trying to create for the brand? How will you be trying to differentiate the brand from its competitors? Will the brand appeal to any consumer’s self? Will the brand have a personality? How will it be created? _______________________________ Target Market(200 words): What group of consumers will the brand be targeting and why?
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