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1. As you have discovered there are pros and cons to venturing into the global marketplace. Investigate other companies that have made mistakes when going global. Did any do it right or learn from their mistakes? 1- 20 Epic Fails in Global Branding https://www.inc.com/geoffrey-james/the-20-worst-brand-translations-of-all-time.html 2- Mistakes Companies Make When Going Global https://www.mastercardbiz.com/2013/05/15/going-global-the-top-10-mistakes-many-small-businesses-make-and-how-to-avoid-them/

Date Posted: 10/09/2018
Category: Business
Due Date: 10/09/2018
Instruction
2. Now look at some who found out the right way. 1: Recommended Read Changing How the World Does Business: FedEx's Incredible Journey to Success by Roger Frock http://library.books24x7.com.prx-stratford.lirn.net/toc.aspx?site=ZOSQK&bookid=14066&refid=ZOSQK 2: Watch Davos 2011 - Muhtar Kent, CEO, Coca-Cola https://www.youtube.com/watch?time_continue=2&v=yWzq_BJQfHM 3: Watch Intro-FedEx Critical Inventory Logistics®: Outsource, Optimize, and Reach Markets All Over the World https://www.youtube.com/watch?v=CzcZtfpwpEU 4: Maximize success and minimize mistakes in International Expansion https://www.franchise.org/maximize-success-and-minimize-mistakes-on-the-road-to-international-expansion-0 5: Globalization and the Coca-Cola Company https://www.saylor.org/site/wp-content/uploads/2013/02/BUS208-2.5.6-Globalization-and-The-Coca-Cola-Company-FINAL.pdf 3. Investigate strategies for going global Read Chapter 3, Improving Your Market Readiness through Effective Planning, Action, and Commitment, in Grow Globally: Opportunities for Your Middle-Market Company Around the World http://library.books24x7.com.prx-stratford.lirn.net/toc.aspx?site=ZOSQK&bookid=44356&refid=ZOSQK+++%252 Refer to Chapter 8 in this ebook. “Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World” Emerging Markets: Lessons for Business Success and the Outlook for Different Markets Assignment http://library.books24x7.com.prx-stratford.lirn.net/toc.aspx?site=ZOSQK&bookid=34991&refid=ZOSQK Make a list of pros and cons for going global to discuss with your team. Then list strategies others have used that might be useful for you.
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