SP04: his week, our discussion thread is centered on the resource-based view of the firm as espoused by Jay Barney. In the section on Human Resources in your text, Barney’s focus on the correlation between superior financial performance and organizational culture is emphasized, In the section on Sustaining Competitive Advantage: Transferability, it is shown that Barney believed that some firms are more profitable than others because of the value of the firms’ resources. To sustain competitive advantage, a firm must acquire and control valuable, rare, inimitable resources and capabilities, and the organization must be able to exploit those resources and capabilities effectively. This is often captured in the acronym (VRIO). Using Barney's characteristics (VRIO), select a Middle Eastern company with which you are familiar and identify which resources are most important for their competitive advantage. ....... attached .