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Discussion Video Assignment: Link 1: https://youtu.be/ghk52a_EoQM Link 2: https://youtu.be/cX5Wz9fElJk

Date Posted: 07/02/2019
Category: Business
Due Date: 08/02/2019
Instruction
To answer this video-case assignment, please read the attached MS Word file entitled top 26 billionaires own $1.4 trillion — as much as 3.8 billion other people. The basic questions: After viewing the videos on corporate social responsibility (CSR) (good deeds) and marketing ethics, please answer the following questions: 1. What is meant by the triple bottom-line (the three P's of planet, people, and profit)? Do you feel that corporations will always place profit over people and planet, or eventually a more balance approach in dealing with limited resources and consumerism will evolve over time? 2. Do you feel that companies are really sincere in the corporate social responsibilities? Is it merely a smoke screen designed to look like they care in order to compete with other business? In other-words, CSR is just another fad. Please explain your answers.
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