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read pdf and answer questions listed below, needs to be a page and a half single spaced

Date Posted: 08/09/2019
Category: Business
Due Date: 08/09/2019
Instruction
1. (a) What was Nike’s challenge back in 1994 in the football category? (b) How did Nike overcome its “late-mover advantage? (c) Describe what did Nike do to increase its football revenues from $40 million in 1994 to over $1.4 billion in 2006/8 2. (a) Who was Nike’s target market? (b) Why did they shift their target market? (c) Was this a wise business move? Why or Why not. 3. What advice would you give Trevor Edwards on the communications decision his team faces on (a) advertising, (b) digital marketing, (c) sustainability, and (d) social responsibility? Explain.
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