Instruction
Prepare a report, to your executives, highlighting to them some of the points of view that may not have been considered in their campaign. Your report should be 2500 words maximum, excluding references and appendices + Harvard style. Please follow the assignment’s steps and the rubric (I attached a file about that), As a guide, you should consider these points: 1. Propose a risk management framework that may be incorporated into future projects at planning stage; 2. using Neohumanism as one of the two conflict based perspectives, explain the methodology for avoiding, as best as possible, individual employees from being partisan to this conflict; 3. using Radical Structuralist the second conflict based perspective, explain in your report why there is a predicable negative backlash from the public against this marketing campaign; 4. propose a set of questions that the project teams may ask in the future, to avoid the pressure in individuals; 5. make well argued proposals, that are well grounded in literature, that would help future campaigns; 6. demonstrate your ability to research this topic through the identification of at least 10 journal articles to support your work.