PUBH 4200: Public Health Policy for Social Change Discussion: The Media as an Instrument in the Health Policy Process APA STYLE MINIMUM OF TWO HUNDRED FIFTY WORDS I attached Review the Greer et al. (2017) article below due 11:30 eastern standard time

Health ideas and policy initiatives come from a variety of places. They can begin with a congressional leader who made a campaign promise regarding a specific issue. An idea or policy initiative can also originate from municipal ordinances and gain the attention of state lawmakers. Sometimes policies from one country gain attention and are adopted by another country. Policies can even come from advocacy groups (e.g., Mothers Against Drunk Driving) who have made their agenda known to policymakers. The media is another place where ideas and policy initiatives develop. News reports, articles, books, and films have the power to raise awareness with the public and motivate policymakers to investigate issues that impact the community. Consider the “ALS ice bucket challenge” that gained popularity on social media in 2014. In this challenge, people dumped buckets of icy water over their heads and challenged others to do the same to raise awareness and funding for ALS research. This “viral challenge” has led to funding for breakthroughs in detection, treatments, and potential cures for the disease. In addition, it has put ALS on the political radar which could lead to new legislation and policy. To prepare for this Discussion: Review the Greer et al. (2017) article (located in this week’s Learning Resources). Reflect on policy formation and how media coverage of news events impacts public policy. Select a media resource that is related to health advocacy and public policy (e.g., YouTube video, TedTalk, film, etc.) Note: Do not select an article for this Discussion. Identify an idea or policy initiative from your selected media resource and consider how it originated (e.g., individuals, organizations, politicians, etc.). Think about the impact of your selected media resource’s idea or policy on health advocacy and public policy.