Instruction
-All of the writing involved in the assignment should include the use of proper citations for sources quoted or used. This applies to both the powerpoint presentation as well as the accompanying complete report.
-Grammar, spelling, and formatting are important. Just because the document has passed spell check doesn’t mean the word is correctly used in context or spelled correctly in context. Please use a traditional font, 12 pt, 1inch margins, double spaced.
-Your powerpoint presentation is to be done from the vantage point of an executive presentation to senior management including the CEO, COO, CFO, etc.
-Clearly identify the readers of this document. Then write the plan in a style that is easily understood by readers.
-Remember that this plan is a working document that has the clear purpose of initiating focussed action and generating clear and measurable results. Avoid the excessive use of descriptive adjectives to 'pad' or over-sell the plan. Flowery, highly descriptive language can cloud key issues, blur the plan's focus and slow/confuse its implementation
-Keep the plan 'tight'; ensure it remains concise, balanced, clear and logical. Where possible use quantitative rather than qualitative information. Remember the KISSS approach to planning; keep it simple, short and specific. Interlink all Sections, with the Market Analysis providing a clear focus for all subsequent sections.-
-Focus on facts and information from credible and reputable sources. Where possible avoid critical dependencies on one source of information. Build redundancy in to information sources. Validate, validate, validate all key information used in the plan
-Always remember that faulty assumptions and faulty logic are some of the greatest hazards to business performance and business planning. Also remember that a good plan implemented today will always beat an excellent plan implemented sometime in the future. So, get the plan completed and in to action as soon as is practicable. Also, plans must be adaptive to changing circumstances. If the plan is not performing be prepared to complete 'major surgery' on it.
-If any information is repetitive between sections, skip it and note that that information has been covered and where to find it.