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Reading worksheets

Date Posted: 20/07/2019
Category: Communications
Due Date: 22/07/2019
Instruction
The questions for Worksheet 11 are based on the article: “Social media and international advertising: Theoretical challenges and future directions” - Okazaki and Taylor The questions for Worksheet 12 are based on the article: “Viral advertising: A conceptualization” - Eckler and Rodgers Note: These worksheets should be completed thoroughly, reflecting careful reading of the articles. Worksheets not completed in this manner will not receive completion points.
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